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Four study areas — safety, functionality, efficacy and in-vitro. Test items are combined to fit your target claim.

EFFICACY

Efficacy Testing

Skin aging, skin tone, cleansing power, scalp/hair and makeup — a wide range of endpoints assessed with quantitative data.

Test items
58
Subjects
20–40+
IRB review
Required
Deliverables
Data · imaging
Skin being measured and imaged

Test items

Site-specific wrinkle test

Analyzes wrinkle parameters at various sites using 3D Image Analysis to assess wrinkle improvement.

Wrinkle-functional products only
Duration 4+ weeks
Subjects 20+ subjects
Test site Face
Output Data
Skin elasticity test

Assesses skin elasticity per MFDS labeling/advertising substantiation guidelines.

Duration 2+ weeks
Subjects 20+ subjects
Test site Face
Output Data
Skin elasticity fatigue test

Assesses elasticity fatigue through repeated skin contraction and stretching cycles.

Duration 2+ weeks
Subjects 20+ subjects
Test site Face
Output Data
Skin elastic recovery test

Applies impact to the skin and measures pressure and rebound to assess elastic recovery.

Duration 2+ weeks
Subjects 20+ subjects
Test site Face
Output Data
Pressure-mark recovery test

Assesses the recovery rate of marks created by various tools after a set period.

Duration 2+ weeks
Subjects 20+ subjects
Test site Face / forearm
Output Data, imaging
Skin flexibility test

Assesses skin flexibility via firmness measurement and subject-reported response.

Duration Single visit / 3+ weeks
Subjects 20+ subjects
Test site Face
Output Data
Skin moisture test

Assesses skin moisture per MFDS labeling/advertising substantiation guidelines.

Duration Single visit / 1+ week
Subjects 20+ subjects
Test site Face
Output Data, imaging
Site-specific lifting test

Assesses lifting effect at various sites using moiré and 3D Image Analysis parameters.

Duration 2+ weeks
Subjects 20+ subjects
Test site Face
Output Data, imaging
Skin density test

Assesses skin density using ultrasound imaging.

Duration 4+ weeks
Subjects 20+ subjects
Test site Face
Output Data, imaging
Skin texture test

Analyzes skin roughness parameters (R-parameter) via 2D/3D Image Analysis to assess skin texture.

Duration Single visit / 2+ weeks
Subjects 20+ subjects
Test site Face
Output Data, imaging
Skin flaking test

Applies and removes special tape at constant force and assesses the collected corneocyte amount.

Duration Single visit / 2+ weeks
Subjects 20+ subjects
Test site Face
Output Data, imaging
Skin turnover cycle test

Stains corneocytes with a special reagent and analyzes the sample to assess the skin turnover cycle.

Duration 2 weeks
Subjects 20+ subjects
Test site Face
Output Data, imaging
Skin pore test

Analyzes pore parameters via 2D/3D Image Analysis to assess skin pores.

Duration Single visit / 2+ weeks
Subjects 20+ subjects
Test site Face
Output Data, imaging
Skin sebum test

Assesses skin sebum per MFDS labeling/advertising substantiation guidelines.

Duration Single visit / 2+ weeks
Subjects 20+ subjects
Test site Face
Output Data
Skin barrier (TEWL) test

Assesses skin barrier function via TEWL measurement.

Duration 2+ weeks
Subjects 20+ subjects
Test site Face
Output Data
Anti-aging test

Eligible for the claim when all five aging parameters — including wrinkles, moisture, elasticity and density — show significant improvement.

Duration 4+ weeks
Subjects 20+ subjects
Test site Face
Output Data
Skin tone (brightness) test

Analyzes facial skin color to assess brightness, redness and yellowness.

Duration Single visit / 2+ weeks
Subjects 20+ subjects
Test site Face
Output Data, imaging
Skin tone uniformity test

Analyzes high-resolution facial images to assess skin tone uniformity.

Duration 2+ weeks
Subjects 20+ subjects
Test site Face
Output Data
Skin redness relief test

Analyzes facial skin color to assess redness relief.

Duration Single visit / 2+ weeks
Subjects 20+ subjects
Test site Face
Output Data, imaging
Skin translucency test

Assesses skin translucency by measuring internal light reflection related to skin structure.

Duration Single visit / 2+ weeks
Subjects 20+ subjects
Test site Face
Output Data
Skin radiance test

Assesses skin radiance by measuring surface light reflection related to skin structure.

Duration Single visit / 2+ weeks
Subjects 20+ subjects
Test site Face
Output Data, imaging
Dark-circle test

Assesses dark circles per MFDS labeling/advertising substantiation guidelines.

Duration 8+ weeks
Subjects 20+ subjects
Test site Face
Output Data, imaging
Skin melanin test

Assesses the skin melanin index using a melanin meter.

Duration 4+ weeks
Subjects 20+ subjects
Test site Face
Output Data
Hyperpigmentation test

Assesses pigmented areas using 2D/3D Image Analysis.

Whitening-functional products only
Duration 4+ weeks
Subjects 20+ subjects
Test site Face
Output Data, imaging
Blackhead / whitehead test

Assesses blackheads using magnified imaging.

Duration Single visit / 1+ week
Subjects 20+ subjects
Test site Face
Output Data, imaging
Fine-dust cleansing test

Assesses fine-dust cleansing efficacy per MFDS labeling/advertising substantiation guidelines.

Duration Single visit
Subjects 20+ subjects
Test site Forearm
Output Data, imaging
General product cleansing test

Applies various makeup products, then assesses the cleanser's cleansing efficacy.

Duration Single visit
Subjects 20+ subjects
Test site Face
Output Data, imaging
Pore-debris cleansing test

Assesses cleansing of debris lodged in pores under controlled conditions.

Duration Single visit
Subjects 20+ subjects
Test site Face
Output Data, imaging
Dandruff test

Assesses dandruff improvement via scalp imaging, dandruff quantity, expert visual grading and subject self-assessment.

Duration 10+ weeks
Subjects 40+ subjects
Test site Scalp
Output Data, imaging
Scalp soothing test

Measures scalp redness to assess soothing effect.

Duration 4+ weeks
Subjects 20+ subjects
Test site Scalp
Output Data
Scalp flaking test

Applies and removes special tape at constant force and assesses the collected corneocyte amount on the scalp.

Duration Single visit / 1+ week
Subjects 20+ subjects
Test site Scalp
Output Data, imaging
Scalp moisture test

Assesses scalp moisture per MFDS labeling/advertising substantiation guidelines.

Duration Single visit / 1+ week
Subjects 20+ subjects
Test site Scalp
Output Data
Scalp water-loss test

Assesses scalp water loss via TEWL measurement.

Duration Single visit / 3+ weeks
Subjects 20+ subjects
Test site Scalp
Output Data
Scalp sebum test

Assesses sebum collected via special film adhesion over a set time.

Duration Single visit / 2+ weeks
Subjects 20+ subjects
Test site Scalp
Output Data
Scalp elasticity test

Applies impact to the scalp and measures pressure and rebound to assess elasticity.

Duration Single visit / 2+ weeks
Subjects 20+ subjects
Test site Scalp
Output Data
Hair cuticle-damage test

Assesses cuticle damage using scanning electron microscopy (SEM).

Duration Single visit / 2+ weeks
Subjects 20+ subjects
Test site Hair
Output Data, imaging
Hair friction test

Assesses hair friction using a tensile TRESS.

Duration Single visit / 2+ weeks
Subjects 20+ subjects
Test site Hair tress (in vitro)
Output Data
Hair tensile-strength test

Assesses tensile strength of hair collected via TRESS.

Duration Single visit / 2+ weeks
Subjects 20+ subjects
Test site Hair / hair tress (in vitro)
Output Data
Hair volume test

Assesses hair volume using a tensile TRESS.

Duration Single visit / 3+ weeks
Subjects 20+ subjects
Test site Hair tress (in vitro)
Output Data, imaging
Hair moisture test

Assesses hair moisture content using a tensile TRESS.

Duration Single visit / 1+ week
Subjects 20+ subjects
Test site Hair tress (in vitro)
Output Data
Hair elasticity test

Assesses hair elasticity using a tensile TRESS.

Duration Single visit / 3+ weeks
Subjects 20+ subjects
Test site Hair tress (in vitro)
Output Data
Hair shine test

Assesses hair surface reflection and shine using a tensile TRESS.

Duration Single visit / 1+ week
Subjects 20+ subjects
Test site Hair / hair tress (in vitro)
Output Data, imaging
Hair tangling test

Assesses tangling through combing using a tensile TRESS.

Duration Single visit / 1+ week
Subjects 20+ subjects
Test site Hair tress (in vitro)
Output Data
Hair curl-retention test

Assesses curl formation and retention using a tensile TRESS.

Duration Multiple visits
Subjects 20+ subjects
Test site Hair tress (in vitro)
Output Data, imaging
Hair curl-formation test

Assesses curl-forming capacity using a hair tress.

Duration Single visit
Subjects 20+ subjects
Test site Hair tress (in vitro)
Output Data, imaging
Hair dye-uptake test

Assesses dye uptake by observing colorimetric change after dyeing a hair tress.

Duration Single visit
Subjects 20+ subjects
Test site Hair tress (in vitro)
Output Data, imaging
Makeup longevity test

Assesses each efficacy endpoint and N-hour longevity after makeup product use.

Duration Single visit
Subjects 20+ subjects
Test site Face
Output Data, imaging
Makeup coverage test

Assesses coverage of each item after makeup product use.

Duration Single visit
Subjects 20+ subjects
Test site Face
Output Data, imaging
Adhesion test

Assesses how much product transfers off after use.

Duration Single visit
Subjects 20+ subjects
Test site Face / forearm
Output Data, imaging
Resistance (proof) test

Assesses product retention after exposure to various special conditions.

Duration Single visit
Subjects 20+ subjects
Test site Face / forearm
Output Data, imaging
First-cleanse test

Assesses makeup removal using only a first-step cleanser (foam cleansing).

Duration Single visit
Subjects 20+ subjects
Test site Face / forearm
Output Data, imaging
Skin cooling test

Warms the skin with an infrared lamp, then assesses the temperature-reduction effect after product use.

Duration Single visit
Subjects 20+ subjects
Test site Face
Output Data, imaging
Cellulite-reduction test

Assesses temporary cellulite reduction per MFDS labeling/advertising substantiation guidelines.

Duration 8+ weeks
Subjects 20+ subjects
Test site Thigh
Output Data, imaging
Swelling-relief test

Assesses swelling relief per MFDS labeling/advertising substantiation guidelines.

Duration 4+ weeks
Subjects 20+ subjects
Test site Calf
Output Data, imaging
Skin volume test

Assesses skin volume using 3D Image Analysis.

Duration 4+ weeks
Subjects 20+ subjects
Test site Face
Output Data, imaging
Retention under special conditions test

Assesses skin condition retention after exposure under special conditions for a set time.

Duration Single visit
Subjects 20+ subjects
Test site Face / forearm
Output Data
Barrier/soothing test after physical stimulus

Induces skin damage via physical stimulus such as tape stripping, then assesses barrier and soothing response to the test substance.

Duration Single visit / 1 week
Subjects 20+ subjects
Test site Forearm
Output Data, imaging
Barrier/soothing test after chemical stimulus

Induces skin damage via chemical patching, then assesses barrier and soothing response to the test substance.

Duration 2 weeks
Subjects 20+ subjects
Test site Forearm
Output Data, imaging

Standards & approvals

Conducted per MFDS guidelines for substantiating cosmetic labeling and advertising claims.

As the data substantiates labeling and advertising claims, measurement endpoints and statistical criteria are stated in the protocol, which is IRB-reviewed.

Need efficacy testing?

Share your product information and target claim, and we will propose test items and a schedule.

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